How was Mashable created?
Mashable was founded by Pete Cashmore in 2005 as a blog to help keep tabs on all the new services and start-ups being created on the internet at the time – sites like Facebook, YouTube and MySpace.
Before he did this he was dabbling in various entrepreneurial escapades to culture his interest in the online world at the age of 19. When Cashmore was 22 years-old he created Mashable (named after the “mashup” trend at the time, because everything is remixable or aggregatable and, therefore, mashable) and had no idea how big his blog was about to become.
After about nine months he found his first sponsor and within the first year and a half Mashable had become one of the top blogs in the world. By 2009, Mashable was seeing around 5 million visitors each month, which rose to over 12.5 million by 2010. While it was at the time considered a technology blog, it has now become so much more than that – reporting on every topic one might imagine, but without ever getting too serious.
The mashable homepage is algorithmically set up through their velocity app which was created to be able to tell which articles are going to go viral before they do. That way, they will gain the most clicks, views and shares from people who visit the page, and might lead to the strange combination and placement of article topics. Continue reading